The Oak Tree Ltd. Marketing Mix

Our products refer the total ideal that could be sold with figure and quality. The oak tree shoetree Ltd. has agreed on the special concept to expand into other EU countries, however, to advertise a sharpen group with a high income and customers who are interested in garden/balcony furniture which are lifestyle oriented.

For the EU communique the Oak Tree Ltd. will sell to the end customers finished garden centres and large DIY (do-it-yourself) stores. The social club will not co-occurrence the expand channel in direct selling to large pubs, restaurants and hotels. The companys core products in oak and teak are seats, benches, loungers, tables of motley shapes and sizes and furniture groups (tables with seats).

The quality and formulate is highly the amount of bills buyers pay to gain the benefit of the product. The upper price reflects twain the customers perceived value of the products and the competitive atmosphere in the commercialise for those products. The positioning will be with design, quality and service; because the company is known for excellent design and has won many design prizes. Further, it offers a repair service and a ten-year guarantee on all products.

In addition to its integrated product concept The Oak Tree Ltd.



offers a standardized range with different products of plateful furnishings with good aesthetics design and functionality at higher prices than tralatitious furniture retailers. The products for the extension concept include the special differences of unsophisticated weather requirements, culture & tastes and considered the different sizes of gardens/balconies.

The Oak Tree Ltd. has mastered successful promotions in building a locally recognized brand, the company shout out. The company adhere to the brand name because it is simply to stay in customers head and could be associate with the product line. Only the names of products will be changed country...

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