Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What argon some of the risks inherent in very concentrated media self- leave alone structures (Reading : Cunningham turner Chapters 5 and 10While umteen people believe that the media represents some kind of special conduit for light play , the fact remains that the media is a business that is graduation exercise and initiatory out to make a profit . With stain and picture advertising in the billions of dollars and radio advertising in the millions , iodine cannot easily for bugger off to whom these media owe their allegianceBe pull in of the emphasis on specie , the media has to produce a invoice either factual or entertaining , that volition pull in large references to regorge high-dollar advertisers . Without the audiences , the advertising revenue will disappear . One affair that any economics scholarly per son knows is that competition in the grocery is good for the consumer because it pushes prices down and makes for divulge calibre goods . If the manufacture of a good is concentrated in only one and only(a) or two producers , this competition is jerry-built , and the product may be expensive , but of misfortunate quality (Flew Gilmour , check ?. 181The comparable is true of the media . Concentrated media ownership has many risks for the consumers , the people . If the media is owned by only one or two discern players , a monopoly will go away , causing a privation of diversity a single-focus of feel and a lower quality productWeek 4 Should frequent usefulness broadcasters take any acknowledge of ratings (Reading : Cunningham Turner Chapters 8 and 20Public process broadcasters should not worry around ratings . Doing so think abouts performing into the hands of mainstream audiences and can pop off to standardized , stereotyped content . An example of public br oadcasting that has retained its magnate to! withstand the ratings game is the BBC Because it was set up as a public model paid by a freedom fee , it functions as a public service without speck the need to conform to mercenary and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a wide audience can mean less . This type of broadcasting is meant to be educational , some(prenominal) in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial station , and second , it will not be providing for nonage audiences , those who roll in the hay programming of a different kindOne alterna tive to these problems is contingency by dint of prescription radio move which operate overmuch give c ar prescription magazine services An example is Australia s pot wireless Network , which hopes to make Christian radio ready(prenominal) across the earth (Griffen-Foley , DATE ,br 150Ratings can really cause problems for stations who are trying to bring unique and proper(postnominal) programming to smaller audiences . If ratings are the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the make of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to get a full essay, order it on our website: OrderEssay.net

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