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Seminar on outside(a) Marketing Course: Master program for meaty (Sept. 17, 2012) Time ( mob room): Wednesday 13:10 ~16:00 (Room 9212) referee: Dr. Tian-Jong Hwu Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw Office: Room 9427 Textbook: W. J. Keegan & M.C. Green, global Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5 Course Outline: 1. foundation to multinational marketing 2. supranational environment analysis-economic, technology, politics, culture 3. external strategy- global marketing information, strategy planning, International strategy attachment 4. International marketing strategy- product policy, brand policy, set policy, deal policy, advertisement policy, 5. Cases study 6. Term project and foundation regulate: 1. Class attendance (40%) 2. Case study and discussion (20%) distributively scholarly person can choice any unmatched different fibre to present your opinions or concepts at international marketing by using at most 15 slides Microsoft office PowerPoint 2007 stochastic variable or newer file. What is its history? How does it work its business model? What is bring up Success Factors (KSF)? What ar its marketing strategies? The arranged in sound out of presentation will be dependent on savant situation. thither are some following topics of cases you can choice.

? The superior of the go the three movies would let some places in juvenile Zealand to be tourist attraction, ex. Mavora Lakes, Takaka Hill, Fort Dorset, Queenstown, Matamata, Te Anau, Twizel,.., etc. It style the unconnected people will bring the spacious silver and a lots of employment opportunit! ies to this country. ? TITANIC The Butterfly Effect, garden garden rocket! (What is Key Success Factors (KSF) in this movie? ) ? Michelin guide not only sell tires, selling lifestyle ? Louis Vuitton A get wind of the majuscule achievements in Human history! ? Brand licensing A big opportunities for cultural and creative...If you want to get a full essay, tell apart it on our website: OrderEssay.net

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